WHO WE ARE

We are a family-owned business made of people who care about creating unforgettable experiences that empower the spirit to Adventure Further®. Our mission is to illuminate life’s adventures by creating unique premium products while leaving a lasting impression and positive impact on the generations of people and communities we touch.

Richly diverse in our beliefs and perspectives, we are always united by our cause to Defy Limits and Adventure Further®. At the heart of KC is a family of adventurers who are willing to see beyond today’s limits and take ownership of tomorrow’s possibilities. We believe that limits are created by our beliefs and if we shift our beliefs then any result we seek is possible. Today, KC is a legendary story and continues to be an example of what is possible when we choose the paths less traveled.

OUR VISION

To create unforgettable experiences that empower the spirit to Adventure Further.

OUR MISSION

To illuminate life’s adventures by creating unique premium products.

OUR CORE VALUES 

QUALITY RELATIONSHIPS DRIVE QUALITY RESULTS

OUR STORY

HOW WE STARTED

Born from a thirst for adventure, KC was created out of necessity to navigate the darkest of roads, safely. Our founder Peter Kim Brown and his wife Carol, created the market for off-road lights in 1970 by retrofitting aircraft lights into sturdy housings, thus influencing off-road culture forever. KC’s name was formed from the “K” in Pete’s middle name and the “C” from Carol’s name.

Over the next few decades, Pete passed down the knowledge, traditions, and strategies to his son Michael DeHaas and the team at KC. Michael worked in the business starting in the warehouse learning and working his way to becoming KC’s sales manager. Working side by side with Pete building the brand and business until he bought the business from Pete in 2004 and became KC’s next CEO in 2005. For over 10 years Michael built key relationships and the strategic foundations across the company’s product line and infrastructure which set the company up for success in the years to come.

In 2015, after decades of a strong supply chain partnership, being long-time vendors and family friends with Pete and Michael, Mike, Alan, and Andy Wang became investors in KC and partners to Michael. By joining forces, two families become one united front with the ambition to continue preserving the legacy of the KC Brand while expanding the possibilities of off-road’s original lighting company. Today, Pete and Michael are still family friends and serve as advisors to the Wangs. The company has points of presence in Williams - Arizona, Los Angeles - California, and Taipei - Taiwan.

For over 50 years, the KC brand has been a symbol of outdoor freedom, adventure, and performance. We engineer features fit for off-road racing and infuse them into adventure products and experiences for those who prefer the paths less traveled. We are adventurers who stand to Defy Limits so we can Adventure Further by always building quality relationships that drive quality results.

Today, KC is still a story of family, quality, and innovation.